Hey, I'm Giuseppe Franco!

My apologies to Rob Lowe, for this post has absolutely nothing to do with him.

I am a fan of the NY Yankees. I often watch their games on the YES Network. Last year I noticed a commercial that usually airs on the YES Network several times throughout the course of a baseball game for a hair product called Procede. Please, if you have a spare 90 seconds, watch this commercial.


I want to draw your attention to two quotes that have given my roommates and I so much joy last summer and, lucky for us, will continue to provide us joy and laughter for the current baseball season.

1. "I don't own the company. I don't know anything about it!"

Let's talk about this for a moment, shall we? If you were the famed Giuseppe Franco, would you do a tv commercial for a product YOU DON'T KNOW ANYTHING ABOUT???

2. "Hey, I'm Giuseppe Franco. I'm not putting my name on the line for something that doesn't work."

I love the reasoning for buying the product... Hey, I'm Giuseppe Franco! Ah! Of course! Sign me up for a few bottles of that Procede treatment! And I love how he's not putting his name on the line for something that doesn't work, but he IS putting his name on the line for a company he knows nothing about. Good work, Giuseppe. You own a salon. You ARE the premier buttcan*. No wonder Procede needed you to sell their product.

*Buttcan is a reference to some long ago high school student who, when filling out the usual forms on the first day of school, filled in "buttcan" for his mother's occupation. When his homeroom teacher questioned him on this, he said that his mom was a beautician. "Beautician, you know... B-U-T... T... C-A-N..."